Mission & Strategy

Vision  |  Mission  |  Strategic Plan  |  Strategy Weave  |  Reports

Our Vision

To lead in discovery and learning for global impact.

Our Mission

The Sobey School of Business, through active learning and the creation and mobilization of scholarship, prepares citizens of the world to lead sustainable, entrepreneurial businesses and communities.

Elevating Impact

Strategic Plan, 2020-2025

Download Elevating Impact: Sobey School Strategic Plan 2020-2025

Our strategy statement, Elevating Impact, is intended to communicate the Sobey School’s strategy to everyone within our organization. Elevating Impact summarizes our strategic purpose and conveys our shared ambition. It encapsulates our brand, our purpose, our strategic goals and objectives. 

Consider Elevating Impact as the strategic directive of our entire organization—our students, faculty, staff, alumni, and community partners. This directive includes focusing our organization’s attention on the need to make an impact, inspiring our people by demonstrating that their efforts are meaningful, encouraging individual and group participation and contribution, and directing resources to fulfil our key strategic objective.

Elevating Impact­—it is why we exist and why we will thrive in an increasingly complex and competitive landscape.



Enable greater student engagement and success through transformative learning experiences that incorporate social responsibility, leverage intercultural perspectives and develop creative and entrepreneurial mindsets.


Foster an environment of intellectual discovery that inspires research excellence, encourages collaboration, and serves society.


Engage with the broader community to enrich learning and discovery and address issues of local and global significance.

Our Strategy Weave

This image visually demonstrates the guiding principles that are foundational to our strategic plan.

Our unique value proposition—the transversal themes of Innovation & Entrepreneurship, Global & Intercultural Perspectives and Social & Ethical Responsibility—weave through the traditional pillars of business education: teaching & learning, research and community engagement. The framework of a ‘weave’ is intentional: it is strong and flexible, multi-dimensional and integrated.


Dean's Reports

Research Bulletin

Impact Reports

Archived Reports