Atlantic Sustainable Marketing Case Competition

The Atlantic Sustainable Marketing Case 2026 invites undergraduate students from universities across Canada to take on a real-world business challenge rooted in sustainability and community impact. The competition empowers the next generation of Atlantic Canadian business leaders to solve a real community challenge, generating actionable insights for our partner business while offering sponsors unparalleled access to high-performing marketing talent. Participants will analyze a current issue, develop an innovative marketing solution, and present their recommendations directly to the company. Throughout the experience, students will strengthen their applied marketing skills, collaborate with peers, expand their professional networks, and gain exposure to industry decision-makers.

Case Partner

This year’s featured partner is a Halifax-based construction company. We are pleased to partner with the company to provide case materials and to the adjudication process.

Eligibility:

• Enrolled at a post-secondary institution as undergraduate students
• Must have at least one Business School student on the team

Registration is free!

Schedule:

• Registration is now closed as we have reached maximum capacity.
• Feb 25: Business Case Release
• Feb 28: Case competition, Networking event

Contact: Kathleen.murray@smu.ca  or  Christopher.nemeskeri@smu.ca

Event Schedule

9:00am - 9:30am Arrivals, Check in, Registration + breakfast

10:00am – 10:30am Opening Remarks

10:30am - 12:00 noon Round 1 of Presentations

12:00 noon - 1:00pm Lunch, Event opens to public and sponsors, Table for Giveaway Registration opens

Finalist Decision + Announcements: 6 total for final presentation

1:00pm - 2:30pm Second Prep: Top 6 teams that are advancing to final rounds are given additional information about the case. Time to look over new information and prepare for final presentations.

2:30pm - 4:00pm Final Presentations

10 Minute Case Presentation + 5 Minute Q&A

4:00 - 4:30: Networking and judges evaluate final presentations

4:30 - 5: Awards Ceremony and Giveaway Winner Announcement  

Total prizes available: $3,000