Write to Convince

If you want the power to effect change, then learn how to write persuasively. Designed and taught by an experienced author and teacher, this practical course will help you learn how to use the fundamentals of persuasive writing to successfully sell your ideas, build consensus, and improve your performance. You will learn to construct and defend compelling arguments, a crucial skill in for both internal and external audiences.

To write persuasively is to move readers to action. This requires a strategic approach, particularly when you’re creating complex documents, such as formal proposals. Focusing on excellent examples of persuasive writing and winning proposals, this course will give you practical strategies that will enable you to use writing to move people to action and to be successful in having your ideas and proposals adopted.

Write to Convince: Effective Persuasion and Proposal Writing is an elective seminar for the Certificate in Business Communications.


(Online: 3 partial days, 9 am - 1 pm, Atlantic Time)

  • June 19 - 21, 2023 (Online)
  • January 22 - 24, 2024 (Online)
  • June 17 - 19, 2024 (Online)


Facilitator: Eileen Pease, BA, MEd, CSP

Location: Online

Program Content

  • Understand your target audience
  • Appeal to their wants and needs
  • Develop a clear consistent message
  • Structure material so it flows logically and smoothly
  • Include compelling information
  • Know ideal formats for sales letters, fundraising letters, internal requests, project overviews ....
  • Develop a persuasive tone
  • Use images and format to best advantage

What You Will Learn

  • Develop a more convincing and persuasive style
  • Target your content for each particular audience
  • Craft language that engages readers and increases understanding
  • Avoid common proposal-writing errors and issues

Who Should Attend?

You will benefit from this seminar if you:

  • work in a sales or marketing team
  • write internal proposals or respond to RFPs
  • are new to writing proposals
  • want to hone your persuasive writing skills
  • prepare RFPs or other proposal guidelines