About the Brand
Our brand platform was created to describe the qualities that set Saint Mary’s University apart and to articulate our distinctive position in the post-secondary sector. This platform helps us tell a consistent, authentic and inspiring story to the world.
To learn more about External Affairs, university communications or to submit a request for communications materials, please visit our web pages.
Our brand attributes
Our attributes capture the university - our programs, people, values and vision:
- Care + Community
Our brand promise
To create the space for possibility. This is what students, faculty, staff and alumni can expect from Saint Mary’s.
Our brand essence
Our brand values
Saint Mary’s University envisions an idealized state and world that is
In addition to recruitment, fundraising and communications, the Saint Mary’s University brand platform is an opportunity to promote subjects that matter to society, our students, faculty and alumni.
Our brand personality
- Friendly — Maritime informality
Our brand positioning
World Without Limits
A distillation of Saint Mary’s University — right now. The opportunities (limitless) and places (‘world’ can represent the campus, online learning environments or trips or careers around the world).
At the same time, it is aspirational as we recognize that many individuals and communities face significant ‘limits’ and that there is much work to be done to achieve our goal of a World Without Limits.
To reinforce the idea that Saint Mary’s is constantly striving to push the limits further.