Retail Insights Series

The David Sobey Centre Retail Insights Series showcases the impactful research conducted by the esteemed faculty of Saint Mary's University in the field of retail. This series delves into the practical implications of their research, offering valuable and easily accessible insights for retail professionals.

Our primary objective is to bridge the gap between academia and industry, fostering collaboration and knowledge exchange. Through thought-provoking discussions, we explore pressing issues and provide tangible takeaways for professionals keen to enhance their understanding and make informed decisions.

Woman looking at product off the shelf
The Impact of Pricing on Purchase Decisions

Dr. Jason Ivanoff, a David Sobey Centre researcher, uses the tools of cognitive neuroscience to study the impact of pricing and brand information on purchase decisions. Dr. Ivanoff’s research helps retailers determine the optimal price when launching a new brand.

Stop Trying to Play Technology Catch-up and Get Strategic Instead

A fascinating new technology shows up on the retail scene. Is it an opportunity for your business or a distraction? The answer, says our Chief Retail Engagement Officer, Mark Innes, depends on how well the technology’s benefits align with your brand.

Five Questions Smart Retailers Ask Before Using New Recruitment Tools

Dr. Nicolas Roulin, Professor of Psychology at Saint Mary's University, offers five tips for choosing recruitment tech that will truly help your organization get ahead in the war for retail talent.

Neuromarketing Redefines What it Means to Study Consumer Behaviour

The next generation of marketing tech is now redefining our current notion of “real time” insights into customer behavior. Neuromarketing is the next frontier of market research, and the David Sobey Centre is doing pioneering work in this field.

Five Leadership Behaviors to Help You Win the War on Retail Talent

Dr. Kevin Kelloway discusses five leadership behaviors that will enable you to make your workplace a place that attracts and engages high-performance employees.

How AI is Giving Digital Marketers a New Edge on Visual Design

Dr. Ethan Pancer discusses his research and how you can start working with visual data today to optimize the performance of your digital content.

How to Navigate the Risks of AI-Enabled Retail

In this first of our new Retail Insights series, we reveal seven risks of adopting AI and steps you can take to mitigate them.