Research Briefs

Dr. Kevin Kelloway

Daily Practice of Transformational Leadership Helps Companies Earn Customer Loyalty
How do daily leadership behaviours in a service-based business affect employee engagement and, consequently, customer satisfaction and loyalty?

Dr. Ethan Pancer

“Greening” Packaging May Confuse Consumers if Not Done Carefully
Could some environmentally friendly packaging and labeling be leading consumers to perceive eco-friendly products as inferior to regular products?
View Here: Pancer Summary

Dr. Claudia De Fuentes

Exporting May be Key to Unlocking Innovation
How does a company's performance as an exporter relate to its ability to innovate? Do companies that engage in innovation also engage in more exports?
View Here: De Fuentes Summary

Dr. Hai Wang

New Algorithm Allows E-tailers to Maximize Profits by Personalizing Discounts to Individual Shoppers
How can e-tailers personalize pricing strategies in real time so as to make the most profit from offering customized bundle discounts and instant coupons?
View Here: Wang Summary

Dr. Catherine Loughlin

Status and Trust Key to the Performance of Age-Diverse Work Groups
How can employers create conditions that will promote high performance in age-diverse teams?
View Here: Loughlin Summary

Dr. Abdul-Rahman Khokhar

Wealth Effects of Retail Store Closure Announcements
How do store closures influence stock prices and company value?
View Here: Khokhar Summary