Strategies For Managing Disruptive Digital Change

Disruptive strategies dominate the business landscape. What’s yours?

Powered by digital technologies, new start-ups and established organizations are rapidly creating innovative business opportunities and are challenging traditional business models. Canadian businesses compete with each other locally but the true threat comes from competitors that create global impact using disruptive technologies: Uber threatens local taxi firms; Netflix challenges Canadian cable companies; and Canadian banks now see Apple as a non-traditional financial service rival.

Featuring a unique Canadian focus, this program takes a holistic view incorporating strategy, technology and organizational change to equip executives and directors with a local/global perspective on how to prepare for disruption. Participants will learn how to develop defensive strategies against digital technology threats, and by the end of the program will be ready to create and implement their own innovative and competitive disruptive strategy. In short, your disruptive strategy should anticipate competitors’ digital strategies and your strategy should plan to take advantage of current and near-term anticipated digital technologies.

Work on Your Own Custom Action Learning Proposal

Participants will prepare a disruptive strategy roadmap on an organizational issue of their choice that creates value and blunts the competition. This will be accomplished in part through a custom Action Learning Proposal that addresses a strategic disruption issue in their organization, or potentially provides a plan for a disruptive business start-up. SEEC Faculty members will provide coaching and mentorship to participants on their ALP. Your disruptive strategy will rely on current digital technologies (such as mobile and cloud technologies) and anticipate near-term enhanced technologies (such as location sensing) and or new concept technologies (such as Artificial Intelligence and Blockchain) with the potential to disrupt your industry.

6 Day Certificate (over 6 weeks)

Program Dates:
(Module dates in Program Content section)

Time: 1:00 - 3:00 pm EDT / 2:00 - 4:00 pm ADT

Fee: $4,150 + applicable taxes.
(Includes instruction and seminar materials)

Note: Save $150/participant when registering
two or more members from the same organization.

- Full program fee is payable prior to start of program.
- Our liability is limited to reimbursement of paid tuition fee.

Instructors: Ron Babin, DBA, Shane Saunderson (see brochure for more details)


Strategies for Managing Disruptive Digital Change Brochure

Online Virtual Classroom Format
Benefit by attending with other participants from across Canada using the virtual classroom environment to recreate the in-class experience with:

  • Multi-modal presentation of materials
  • Self-paced activities and interactive exchanges
  • Breakout discussions with the instructors and participants

Technical Requirements

Please visit for more details.


Please Note:

Fees, dates, speakers and applicable taxes are subject to change. One free transfer is permitted, provided written notice is received at least 15 days in advance of the seminar start date. Late transfer requests, less than 15 days in advance of the start date, will incur a $100 fee. Additional transfers are $200 each. Cancellations received in writing at least 15 days in advance of the seminar start date will receive a full refund. Written cancellations received less than 15 days prior to the seminar will be subject to a $500 administration fee. Participants must attend all program days and fulfill all program requirements in order to receive a certificate.

What You Will Learn

  • Identify disruptive threats to your business
  • Pinpoint disruptive opportunities for new or augmented businesses
  • Prepare a disruptive strategy roadmap that creates value and blunts the competition
  • Coach and prepare the organization (culture, process, structure) for disruptive change
  • Mentor and prepare individuals, managers, executives, and themselves for disruptive change
  • Understand how digital technologies enable disruptive change
  • Know which technologies, such as AI, Internet of Things, Blockchain, etc., will impact your business from a managerial perspective, and where to rely on future impact potential

Program Content

MODULE 1: Introduction to Analytics (TBA)

Organizational Readiness
A deconstruction of your organization to understand the critical components of a digital strategy and your preparedness to plan and execute it. We situate and discuss participating organizations among our broader readiness survey.

Opportunity Identification
An identification of challenges or opportunities within your organization or industry that are ripe for disruption. This culminates in a reframing of these opportunities to prime them for disruption.

Module 2: Analytics & Leadership (TBA)

What is Disruptive Innovation?
Introduction to key concepts within disruptive innovation, based upon the theories of Clayton Christensen. This enables an understanding of what makes different technologies, business models, and organizations disruptive and how they disrupt.

Economics of Disruption
An elaboration of the economic drivers of disruptive technologies and business models to understand what makes them tick. The result is a better understanding of the core of disruptive potential within your industry.

Module 3: Business Insights with Data (TBA)

Industry Perspectives
Discussion of a variety of industries – finance, healthcare, communication, manufacturing, and more – to understand how organizations adjacent to yours are leveraging disruptive innovation to help spark ideas on new approaches and business models that could translate back to your industry.

Competition from All Sides
An investigation of the three key sources of modern disruption: industry incumbents, digital giants, and tech startups. We identify the potential threat posed by each, how to stay ahead of them, or where to win & lose strategically.

Module 4: Managing Data (TBA)

Organizational Implications
A focus on the human implications of transformation to ensure that when organizations deploy disruptive technologies, the people don’t fall through the cracks. We discuss how to modernize your workforce and integrate technology in new ways.

Strategic Roadmapping
Introduction of a strategic framework for disruptive innovation and guidance through the development of a roadmap that tangibilizes the strategy. We focus on foundational & accelerator technologies alongside the metrics to monitor success.

Module 5: Data Science in Action (TBA)

A consideration of many of the details of executing a digital strategy, including: perspectives on resource requirements, timeline considerations, internal capability development, and vendor management.

Society & Ethics
The final core module takes a step back to look at the human implications of constant disruption. We break down how technologies can be both good and bad and how, as developers of these new approaches, organizations should be aware of their implications.

Module 6: Digital Transformation (TBA)

Strategy Coaching
The end of our program has participants  completing a capstone project in the form of a presentation of a disruptive strategy to their organization’s senior leadership. Students will be guided in the development of their presentation by the program facilitators who have decades of consulting experience between them.

Top Take-Aways

  • Quickly learn about the complete range of knowledge and skills required to practise analytics sustainably, and the management competencies required to oversee it
  • Gain hands-on exposure to working with both basic and advanced concepts in data science without getting into the weeds of programming
  • Develop the confidence to embrace data-driven opportunities and the skills to initiate data-analysis transformation in their organization or functional area
  • Increase fluency in the domain in order to understand how to build and manage an analytics team, or communicate more effectively with data scientists

Who Should Attend

This program has been designed for:

  • Senior executives responsible for defining corporate and digital strategies
  • Senior managers/directors who must implement digital strategies, including organizational change and technology implementation
  • Senior advisers (consultants, legal advisers, strategists) who guide organizations in the development and implementation of disruptive strategies
  • Emerging leaders who need to hone their strategic skillsets to propel their careers towards senior leadership.



This program is delivered in partnership with Schulich Executive Education Centre at York University.

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