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Three Canadian Retailers Recognized for Innovation and Leadership

Date Published: October 4, 2018


Three innovative retailers from across Canada will accept awards in Halifax in early November. Presented by the David Sobey Centre for Innovation in Retailing and Services, located at Saint Mary’s University in Halifax, the Retail Innovation Awards recognize outstanding leadership in the retail sector.

“Retail Council of Canada commends the David Sobey Centre for recognizing innovators in the retail space in Canada,” noted Diane J. Brisebois, President & CEO of RCC and a member of the David Sobey Centre advisory board.  “Surmesur, mini mioche and Aislelabs exemplify the entrepreneurial and creative spirit that is essential to succeed in retail and in bringing exceptional customer experiences to life – bravo to our winners!”

The three category winners are:

  • Sustainable Retailing Innovation: mini mioche is known for its Canadian-designed and manufactured, ethically-made, organic baby and kids' basics. The Toronto-based business collects used clothing in-store for donation to charity, offering donors a discount in exchange. The company has grown by 800% over the past 6 years.
  • Retail Technology Innovation:  Aislelabs is a Toronto-based technology company offering the most advanced Wi-Fi location marketing, advertising and analytics platform in the market. Aislelabs is helping retailers address data fragmentation by consolidating onn and offline customer data into a single place.  Aislelabs has received venture funding from Salesforce and investors.
  • Retail Customer Experience Innovation: Surmesur, based in Quebec City, makes custom men’s clothing. Using a handheld device equipped with Google’s Tango Augmented Reality (AR) software, Surmesur customers can create 360-degree visuals of made-to-measure shirts with thousands of options. Measurements are then done on-site by their measurement experts.

On November 2, representatives from these businesses will accept their awards at a luncheon hosted by the David Sobey Centre.

“The David Sobey Centre's mandate is help build a vibrant retail sector in Canada. We engage in applied research that guides retailers and support innovation that solves problems or creates new opportunities for retailers,” said Dr. Ramesh Venkat, the centre’s executive director. “The National Retail Innovation Awards is a celebration of successful innovation in Canadian retailing.  We hope the stories of these visionary entrepreneurs will inspire.”

The David Sobey Centre for Innovation in Retailing and Services, founded in 2014, funds research, hosts student competitions, and offers executive education opportunities related to retailing.

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