Marketing (MKTG)

Marketing Department: 
Department Email:


From the Academic Calendar:

The Department of Marketing offers a program for marketing majors which, in addition to the general requirements for a Bachelor of Commerce degree as outlined in Section 3 of this Calendar, requires students to take MKTG 3376 (Consumer Behaviour), MKTG 3378 (Marketing Research), MKTG 3379 (Marketing Management), and nine (9) credit hours additional electives. For additional information, students should consult the Chairperson and/or faculty advisors. The Department administers the communications courses [COMM 2293 and COMM 3394] described earlier in this Calendar.

Graduate Studies
For information on graduate courses see the Graduate Academic Calendar.

Upon completion of 45 credit hours, Commerce students with a cumulative grade point average of 2.0 may elect to declare a major in Marketing. (In exceptional circumstances, students can also be admitted to the major by permission of the Chairperson.)

Note: Students are advised that possession of the minimum qualifications does not guarantee admission to a particular academic program. Limits to the number of students who can be in a particular program at any one time exist and depend very much on the number of faculty members available in a particular academic unit.

Marketing Major – Requirements:
To complete a major in Marketing, students must attain a minimum grade point average of 2.2 in MKTG 2270 and the 3rd and 4th year MKTG courses (as indicated below by *).

Year 3
FINA 2360 Business Finance I
FINA 3361 Business Finance II
MGMT 3480 Ethical Responsibilities of Organizations
*MKTG 3376 Consumer Behaviour
*MKTG 3378 Marketing Research
*MKTG 3379 Marketing Management
Nine (9) credit hours in non-Commerce electives
Three (3) credit hours in free electives

Year 4
MGMT 4489 Strategic Management
*Nine (9) credit hours in Marketing electives
Six (6) credit hours in non-Commerce electives
Twelve (12) credit hours free electives

Streaming Options: Students are advised that they can package the nine (9) credit hours of MKTG electives as streams in order to give them greater specialization within the field of Marketing:

  • Retailing and Services Stream: MKTG 4462, MKTG 4473 plus one other MKTG elective chosen in consultation with the chairperson.
  • Marketing Management Stream: MKTG 4471, MKTG 4479, plus one other MKTG elective chosen in consultation with the chairperson.

Students are also free to complete the marketing major by taking and passing any nine (9) credit hours in marketing beyond the MKTG requirements listed above.