Small Business Essentials


Small Business Essentials is an interactive business management workshop designed to provide business owners and managers with the essential skills to maximize the performance, efficiency and profitability of their business. Material covered is designed to provide entrepreneurs and growing businesses with the necessary tools and skills immediately applicable to their business. The workshop, led by facilitators from the Sobey School Business Development Centre, teaches proven methods in the areas of Marketing Finance, Business Operations, Management, and Strategy and Innovation.


Sessions run from 9:00am - 3:00pm with lunch and two short breaks in the morning and afternoon.

Continental breakfast and lunch is provided.

Sessions Breakdown

Day 1: Marketing and Promotion

  • Marketing Smart - on a shoestring budget
  • Promotion - promote your product to get the highest return for your money
  • Sales - an introduction to the importance of sales in your organization
  • Networking - the importance and benefits
  • Marketing Strategy
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Day 2: Entrepreneurial Finance

  • How to manage your money
  • Pricing products
  • Sales and promotion
  • Increases/decreases in supply and demand
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Day 3: Business Operations

Wednesday, March 5th, 2013

  • Organizational Structure
  • Business Ownership
  • Organizational Life Cycle
  • Organizational Change
  • Staffing
  • Operational Risks
  • Joint Ventures and Strategic Alliances
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Day 4: Management

  • Coaching and Feedback
  • Evaluations
  • Performance Measurements and Expectations
  • Planning, Goal Setting and Objectives
  • Effective Communication
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Day 5: Strategy & Innovation

  • Strategic Planning
  • Change Management
  • Risk Mitigation
  • Crisis Management
  • Global Business Strategy
  • Competition and Competitive Advantage
  • Implementing Innovation Thought
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$99.95 per workshop
Complete 5 day package $399.95

Registration and full payment is required. Prices are per participant. Taxes not included.


Workshops will be held in the SSBDC Boardroom, 60 Tower Road, Halifax

Please contact us at:

Phone: 902-491-6500