Sobey School News
Consumer behaviour top of mind for leading marketing researcher
Date Published: August 31, 2021
The COVID-19 pandemic has altered our way of life, changing rules and systems, shaping how we work, communicate, learn and even how we shop. As a keen observer of the world around us, Dr. Ethan Pancer is interested in the consumer psychology behind it all, and more specifically, how digital innovations and social media shape people’s consumption behaviour.