Sobey School News

Consumer behaviour top of mind for leading marketing researcher

Date Published: August 31, 2021

Ethan Pancer stands in front of the Sobey Building on campus

The COVID-19 pandemic has altered our way of life, changing rules and systems, shaping how we work, communicate, learn and even how we shop. As a keen observer of the world around us, Dr. Ethan Pancer is interested in the consumer psychology behind it all, and more specifically, how digital innovations and social media shape people’s consumption behaviour.

Read more on the World Without Limits website.

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