News & Media

Omnichannel Retailing: The Present and the Future

Date Published: September 17, 2021

The Present and the Future

How the Great Reset Will Shape the Future of Retail

October 1, 2021   |   10:00am – 12:15pm ADT   |   Virtual Event



Omnichannel retailing is an approach that provides a seamless and integrated customer experience between digital and physical channels such as websites, social media and brick and mortar stores.

The pandemic forced retailers to accelerate and rethink their omnichannel strategies as restrictions limited in-person shopping. Retailers had to offer new ways for customers to experience their brands and more convenient ways to shop.

This event will bring retail industry leaders together to share their experiences from the past year, discuss how they see the future of omnichannel retailing, and share how their companies are preparing for the future.


Time (ADT)

10:00 – Joe Jackman, Founder & CEO, Jackman Reinvents

10:30 – Doug Ettinger, President & CEO, Canada Post

11:00 – Stephen Brinkley, President, Sport Chek

11:30 – Retail Panel Featuring:

  • John DeFranco, Chief Commercial Officer, Staples Canada
  • Tanbir Grover, Chief Marketing & Digital Officer, Pet Valu
  • Lisa Reitman, Global Sourcing & Special Projects, Reitmans Canada Ltd
  • Nick Curalli, Vice President Technology Solutions, London Drugs Ltd
  • Hosted by: Michael LeBlanc, Host of RCC’s The Voice of Retail Podcast


Keynote Speaker Bios

Joe Jackman, Founder & CEO, Jackman Reinvents

Joe Jackman is a Reinventionist—a pioneer of dynamic business growth who reshapes businesses back to relevance with his unique approach. A student of change, raised in a time of civil unrest, Jackman has led some of the most inspired brand transformations of the 21st century. From his early years as Executive VP of Marketing at Loblaws, where he steered the company’s initial restructuring, to overseeing successful reinventions at Duane Reade, Walgreens, and Dave & Busters, Jackman has guided companies to become the most powerful and relevant versions of themselves in record time. Today, Jackman leads the world’s first and foremost reinvention company in North America. He and his team of 100+ multi-disciplinary Reinventionists have completed nearly 50+ reinventions to date—all focused on his five principles for accelerating value—and engineered hundreds of billions of dollars in sales. Joe is also the author of The Reinventionist Mindset: Learning to love change, and the human how of doing it brilliantly.


Doug Ettinger, President & CEO, Canada Post

As Chief Commercial Officer for Canada Post from 2016, until his appointment as CEO in 2019, Doug led growth strategies for Canada Post and oversaw all commercial functions, including Sales, Marketing, Retail, Digital, Business Development and Customer Service.

 With its subsidiaries Purolator Inc., SCI Group Inc. and Innovapost Inc., Canada Post is a leader in providing innovative e-commerce, marketing and logistics solutions.

Doug is an accomplished senior executive with more than 30 years of broad experience in the consumer packaged goods industry.

Before joining Canada Post, he led established companies through complex business transformations. He was President and CEO of Scotsburn Dairy Group. Prior to that, he was President and CEO of Ganong Bros. Limited and held executive roles with Parmalat, Nestlé and Coca-Cola.

Doug chairs the board of Innovapost and is a Director of the Purolator board.

Doug earned a Bachelor of Commerce degree and a Masters in Business Administration from Dalhousie University.


Stephen Brinkley, President, Sport Chek

Stephen Brinkley is the President of SportChek, responsible for the overall strategic direction and growth of more than 400 retail locations across Canada, including SportChek, Sports Experts, Atmosphere and Hockey Experts. He has over 20 years of experience in retail, store, and supply chain operations, and in his previous role as Senior Vice President, Stores, Canadian Tire Corporation (CTC), Stephen was focused on transforming store, field, and central operating structures to drive synergies and a consistent customer experience across all corporate retail banners. During the COVID-19 pandemic, Stephen led the store operations teams through the closure and subsequent reopening of all corporate stores, with new operational processes and procedures designed to ensure the safety of both employees and customers. Prior to joining CTC, Stephen held senior roles at well-known retailers including Save-A-Lot, Target and Circuit City. Stephen is a CSCP and holds a BS in Business Management from North Carolina State University.


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