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MacLeod & Gulliver Publish Business Case on Uber and Flying Cars

SSB Communications

Two recent Sobey MBA graduates will see their names persist in business school classrooms across the country.

Morris MacLeod and Kyle Gulliver co-wrote a business case on Uber and the case for flying cars. The case has been published on Ivey Publishing. The pair were coached and mentored in the process by Sobey marketing professor Ethan Pancer.

Morris and Kyle worked together on the executive of the MBA society, and were among the founders of the Net Impact chapter at Sobey School.

Below, Net Impact team featuring Morris MacLeod (far left) and Kyle Gulliver (third from right, back row).