Sobey BComm Program Goals

Business Knowledge and Competency

Graduates both acquire and use business knowledge and professional skills successfully. Students will:

  • Demonstrate a comprehensive understanding of the functional areas of business.
  • Effectively integrate and apply business knowledge to assess the opportunities and risks faced by all types of organizations.


Graduates communicate effectively and professionally using a variety of communication modes appropriate to various business contexts. Students will:

  • Create and deliver appropriate and effective written and oral communications, in-person and through technologically-mediated channels.
  • Apply a variety of interpersonal skills to effectively communicate with individuals and teams.

Critical Thinking 

Graduates use an evidence-based approach to critically assess situations and make business decisions. Students will:

  • Gather and analyze information systematically.
  • Consider context, bias, validity, and assumptions in the evaluation of evidence.
  • Assess system effects.
  • Draw insightful conclusions and/or recommendations.

Digital Literacy and Fluency 

Graduates leverage current technologies to achieve organizational objectives. Students will:

  • Use current tools to research, evaluate, and communicate information in a digital environment.
  • Employ digital technologies to facilitate decision making.

Entrepreneurial Mindset

Graduates identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. Students will:

  • Use creativity and innovation to generate solutions to problems without clearly defined structures.
  • Demonstrate accountability for learning, success, and failure, through intentional reflection.

Global Perspective

Graduates have an expanded and inclusive worldview and intercultural competency. Students will:

  • Recognize the effects of different economic, political, cultural, social, and technological environments.
  • Demonstrate openness and appreciation for diversity and the richness of global cultures.
  • Integrate an intercultural worldview into business practices.

Social Responsibility and Sustainability

Graduates have the knowledge and skills to make a positive impact on people, organizations, and the planet. Students will:

  • Recognize the ethical dimensions of situations.
  • Consider a broad spectrum of stakeholders in the development of organizations’ social responsibilities.
  • Apply the principles of social responsibility and sustainability to business operations and decision making.
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