Sobey School News

Two SMU Businesses Top 2020 Apex Competition

Date Published: January 25, 2020

On January 25, Bloxo and Clean Catch Baits took the top two spots at the APEX Business Plan Competition at the University of New Brunswick. More than 30 teams from across Canada participated in the competition.

Michael Sanderson, the Director of the SMU Entrepreneurship Centre, reported from the Gala,

"First place went to Mubdu Alali (Commerce) with his company Bloxo. Mubdu is a very active student at Saint Mary’s. He was part of the Venture Grade course and was one of our first RBC Talent Hub Student Entrepreneurs. This term he actually hired a SMU student to work with him as a co-op under the RBC Talent Fund. His presentation was absolutely amazing. Alali has already won the Volta Cohort and has received support from organizations like ACOA, NRC and Sport Nova Scotia. His company focuses on making the process of organizing and participating in sport a seamless process. Check out his company at

Second place went to Clean Catch Baits. Started as a project in Dr. Ellen Farrell’s entrepreneurship class, the team is made up of Guillermo Villarreal (Arts), Kati vanZutphen (Commerce), Robel Berhane (Commerce), Johnathan Lepage-Billard (Commerce), and Craig Retson (Commerce). Robel is a current RBC Talent Hub Student Entrepreneur and the team has previously won the Innovacorp Blue Green Challenge. Their presentation was equally amazing. The company is developing fully biodegradable fishing baits for anglers and are continuing on a rapid upward trajectory. You can check them out at

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