Mei-Ling Wei


Sobey School of Business
Marketing

Faculty Member Information

Education

Ph.D., , Schulich School of Business , 2015
M.B.A., , Dalhousie University, 2015
B.Comm, Honours, McMaster University, 2015

Honours

Dean's List and Distinction McMaster University - 2015
Doctoral Fellow American Marketing Association- Sheth Foundation - 2015
Dissertation of the Year Nominee York University - 2015

Scholarly Contributions

Journal Articles

Wei Mei-Ling, Delbaere Marjorie. "Do Consumers Perceive their Doctors as Influenced by Pharmaceutical Marketing Communications? A Persuasion Knowledge Perspective", International Journal of Pharmaceutical and Healthcare Marketing 9:4 (Spring - 2015)
Delbaere Marjorie, Wei Mei-Ling. "Persuasion Knowledge in Non- conventional Marketplaces: The Case of Branded Prescription Drugs", Advances in Consumer Research (Spring - 2012)
Ozalp Yesim, Scaraboto Daiane, Wei Mei-Ling. "Flying with Feathers On Bubbles: Reclaiming Public Space through the Sharing of Ludic Experiences", European Advances in Consumer Research 9 (Spring - 2010)
Ozalp Yesim, Scaraboto Daiane, Wei Mei-Ling. "Fighting with Feathers and Bubbles: Consumer Resistance and the Urban Playground Movement", Advances in Consumer Research 37:132 (Spring - 2010)
Wei Mei-Ling, Fischer Eileen, Main Kelley. "The Influence of Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing", Journal of Public Policy and Marketing 27 (Spring - 2008), 34-44
Main Kelley, Wei Mei-Ling, Fischer Eileen. "Avoiding the Debt Trap: How Attributional Retraining Can Influence Consumers’ Perceived Control Over and Behavioral Intentions Towards Debt", Advances in Consumer Research 35 (Spring - 2008)
Wei Mei-Ling. "How Do Consumer Targets Perceive Brands as Agents of Persuasion?", Advances in Consumer Research 33 (Spring - 2006)

Conference Proceedings

Wei Mei-Ling, Fischer Eileen, Main Kelley. "How Does Persuasion Knowledge Influence Brand Evaluations?", Society for Consumer Psychology Winter Conference Proceedings (2007 - 2007)
Wei Mei-Ling, Fischer Eileen, Main Kelley. "When Does Persuasion Knowledge Influence Brand Evaluations?", Society for Consumer Psychology Winter Conference Proceedings (2006 - 2006)
Wei Mei-Ling, Fischer Eileen, Main Kelley. "Don’t Market to Me That Way: The Influence of Perceived Inappropriateness on the Efficacy of Marketing Tactics", Annual Administrative Sciences Association of Canada Conference Proceedings (2006 - 2006)
Wei Mei-Ling. "A Model of Ecological Legitimacy", Annual Meeting of the Academy of Management (2003 - 2003)