Ramesh Venkat

Associate Professor
Sobey School of Business
Marketing

Faculty Member Information

Interests

Customer satisfaction, brand-customer experience, Internet Marketing, social influences on consumer behaviour, and scale development. Current Projects : Study of Brand Engagement Strategies Using Social Media, Consumer Engagement Scale, Customer Aggression and its Consequences and Employer Branding Scale Development.

Education

Ph.D., Marketing, The University of British Columbia, 1993
M.B.A., Business Administration, Simon Fraser University, 1988

Academic Work Experience

2014 - 2015, Director, David Sobey Centre for Innovation in Retailing and Services, Sobey School of Business, Saint Mary’s University
2004 - 2005, Associate Dean Masters Programs, Sobey School of Business, Saint Mary’s University
2000 - 2015, Associate Professor of Marketing, Sobey School of Business, Saint Mary’s University
1998 - 2004, MBA Program Director, Sobey School of Business, Saint Mary’s University
1992 - 1999, Assistant Professor of Marketing, Sobey School of Business, Saint Mary’s University
1990 - 1991, Instructor, Marketing, The University of British Columbia

Non-Academic Work Experience

2007 - 2015, Founder and President, CeQuotia Consulting Inc.
2000 - 2004, Founder and President, W3Strategy.com

Membership

2000 - Present, Administrative Sciences Association of Canada (ASAC)
2000 - Present, American Marketing Association (AMA)

Honours

Nominee for MBA Professor of the Year Award Saint Mary's University - 2008
Nominee for MBA Professor of the Year Award Saint Mary's University - 2004
Nominee for MBA Professor of the Year Award Saint Mary's University - 2002
Graduate Fellowship (Summer) University of British Columbia - 1989
E. D. McPhee Scholarship University of British Columbia - 1988
Graduate Research Fellowship Simon Fraser University - 1987
Gold Medal in B.Comm Degree Madurai-Kamaraj University, India - 1983

Teaching: Course / Program Development

2000/01 - Present, New Course Development at the Undergraduate Level: Marketing on the Internet, Brand Management, Online and Social Media Marketing and Customer Relationship Management
2000/01 - Present, New Course Development at the MBA Level: Marketing on the Internet, Brand Management, Online and Social Media Marketing and Customer Relationship Management

Scholarly Contributions

Book

Venkat R. "The Engaged Brand " (Fall - 2015)
Venkat R. "Canadian E-Marketing: A Strategic Approach" (Winter - 2001)

Journal Articles

Venkat Ramesh. "Customer Experience in Online Travel Services as Predictors of Satisfaction and Loyalty", Journal of Hospitality Marketing and Management (Spring - 2015)
Venkat Ramesh. "Impact of Customer Experience on Satisfaction, Brand Image and Loyalty: A Study in a Business-To-Business Context", Journal of Business-to-Business Marketing (Spring - 2015)
Venkat Ramesh. "Understanding Competing Facebook Brand Communities", Journal of Brand Management (Spring - 2015)
Venkat Ramesh, Adlain Tamara. "Employee Based Brand Equity: Lessons from Marketing", Human Resource Management Quarterly (Spring - 2015)
Venkat Ramesh. "Building Brands: One Customer at a Time", Workplace Review 2:2 (Spring - 2005), 38-49
Venkat Ramesh, Ogden Harold. "Social Comparison Effects of Advertising: The Role of Gender, Self-Esteem and Locus of Control", Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 15 (Spring - 2002), 51-67
Ogden Harold, Venkat Ramesh. "Social Comparison and Possessions: Japan Vs Canada", Asia Pacific Journal of Marketing and Logistics 13:2 (Spring - 2001), 72-84

Presentation

Venkat Ramesh. "Understanding the Role of Customer Experience in Customer Satisfaction", ASAC Conference (Spring - 2012)
Venkat Ramesh. "A Study of B2B E-Commerce in Canada: Organizational Challenges in Adoption", Atlantic Schools of Business Conference (Fall - 2001)
Venkat R.. "E-Commerce and International Business", Export Rally (Winter - 2000)
Venkat R.. "E-Commerce: A Global Perspective", Export Rally (Winter - 1999)
Venkat R.. "E-Commerce: Challenges and Opportunities", Metro Halifax Chamber of Commerce (Winter - 1998)

Conference Proceedings

Venkat Ramesh. "A Study of Social Media User Characteristics and Usage", Social Media & Society, 2013 International Conference (2013 - 2013)
Venkat Ramesh. "Customer Engagement in Facebook Brand Communities: An Exploratory Study", Atlantic School of Business Conference (2013 - 2013)
Venkat Ramesh. "Understanding the Role of Customer Experience in Customer Satisfaction", ASAC Conference (2012 - 2012)
Venkat Ramesh. "A Framework for Public-Sector Branding", Proceedings of the Academy of Marketing, 7th Global Brand Conference (2011 - 2011)
Venkat Ramesh. "An Agency Theoretic Analysis of Advertiser-Ad Agency Relationship", Proceedings of the ASAC Conference (2010 - 2010)
Venkat Ramesh. "Customer Experience in a Multi-Channel Retail Environment: A Framework and Propositions", Proceedings of the European Institute of Retailing and Services Studies (EIRASS) Conference (2009 - 2009)
Venkat Ramesh, Taljaard Melanie. "Internet and Human Touch in the Travel Industry: Implications for Customer Experience and Satisfaction", Proceedings of the European Institute of Retailing and Services Studies (EIRASS) Conference (2009 - 2009)
Venkat Ramesh. "A Study of B2B E-Commerce in Canada: Organizational Challenges in Adoption", Proceedings of Conference on Telecommunications and Information Markets (COTIM 2001) (2001 - 2001)
Venkat Ramesh. "A Study on the Impact of Business-to-Business E-Commerce in Canada", Proceedings of the PMAC Annual Conference (2001 - 2001)
Ogden Harold, Venkat Ramesh. "Social Comparison and the Young Japanese Adult: A Comparison to Canadians", The Proceedings of the 7th Cross Cultural Research Conference (1999 - 1999)
Venkat Ramesh. "Internet Advertising: Role of Involvement and Ad Characteristics", Proceedings of Conference on Telecommunications and Information Markets (COTIM ,1999) (1999 - 1999)
Venkat Ramesh. "Effectiveness of Banner Advertising on the World Wide Web", Proceedings of the Administrative Sciences Association of Canada Conference (1999 - 1999)
Venkat Ramesh. "Relationship Marketing Online", Proceedings of the Administrative Sciences Association of Canada Conference (1999 - 1999)

Other Publications

Venkat Ramesh. "Building Brands through Customer Experience"
CeQuotia Whitepaper (Spring - 2014)
Venkat Ramesh. "Automotive Dealers: Profiting from Customer Experience Management"
CeQuotia Whitepaper (Spring - 2014)
Venkat Ramesh. "Voice-of-Customer Research in Veterinary Care Sector" (Spring - 2012)
Venkat Ramesh. "Customer Voice, Not Customer Noise"
Global CEM (Global Customer Experience Management Organization) (Spring - 2012)
Venkat Ramesh. "Hello, can you hear me? A Call for Superior Customer Experience in Telecom"
Global CEM (Global Customer Experience Management Organization) (Spring - 2011)
Venkat Ramesh. "A Framework for Client Engagement"
Access Nova Scotia (Spring - 2010)
Venkat Ramesh. "Customer Experience in the Web 2.0 World"
Global CEM (Global Customer Experience Management Organization) (Spring - 2009)
Venkat Ramesh. "Creating Customer Friendly Skies"
Global CEM (Global Customer Experience Management Organization) (Spring - 2009)
Venkat Ramesh. "A Step Toward Service Excellence"
Brand Development at Access Nova Scotia (Spring - 2008)
Venkat Ramesh. "Brand Differentiation through Customer Experience"
Global CEM (Global Customer Experience Management Organization) (Spring - 2008)
Venkat Ramesh. "A Report on B2B E-Commerce and Vortals: Atlantic Canadian Perspective"
Industry Canada (Winter - 2001)
Venkat Ramesh. "A Study on the Impact of Business-to-Business"
Purchasing Management Association of Canada (Summer - 2000)

Service: Institutional Committees

MBA Review and Redesign Committee, 2012/03 - 2013/03 (Member)
Strategic Planning Committee, 2011/03 - 2012/03 (Member)
MBA Council, 2011/03 - 2012/03 (Representative)
Sobey Chair Professorship Selection Committee , 2009/03 - 2010/03 (Chair)
Faculty of Graduate Studies, Executive Committee, 2005/01 - None (Member)
Marketing Department’s MBA Curriculum Review Committee , 2005/01 - None (Member)
EMBA Council , 2003/03 - 2004/03 (Chair)
MBA Council , 1997/03 - 2004/03 (Chair)

Service: Professional or Disciplinary

Discussant and Moderator: Influence Detection in Social Media & Marketing, #Influence12 Symposium and Workshop, Dalhousie University 2012/01 - 2012/01
Guest Speaker: Social Media: Hype or Hope, Dalhousie University Information and Social Networks Symposium (Social Media Lab @ Dalhousie) 2011/01 - 2011/01
External Examiner for Ph.D. Thesis, University of Madras (India) 2010/03 - 2010/03
Guest Speaker: "Online Marketing", Sobey Business Solutions (SMUBDC), Saint Mary's University 2009/03 - 2009/03
External Examiner for Ph.D. Thesis, Madurai-Kamaraj University (India) 2008/03 - 2008/03
External Reviewer for Ph.D. Thesis, Aligarh Muslim University (India) 2008/03 - 2008/03
Guest Speaker: “Customer Experience Management” and “Customer Satisfaction and Loyalty Management”, Direct Marketing Association (DMA), New York 2007/03 - 2007/03
Guest Speaker: Customer Loyalty and Satisfaction Management, Halifax Chamber of Commerce 2007/03 - 2007/03
Reviewer, SSHRC Research Grants on topics relating to E-Commerce/Internet and Consumer Behaviour 2006/03 - 2009/03
Guest Speaker: "Building Your Brand", Sobey Business Solutions (SMUBDC), Saint Mary's University 2006/03 - 2006/03
Reviewer, ASAC Conference 2003/03 - 2007/03
Reviewer, ASB Conference 1999/03 - 2000/03
Reviewer, SSHRC Research Grants on topics relating to E-Commerce/Internet and Consumer Behaviour 1993/03 - 2003/03