Ethan Pancer

Assistant Professor
Sobey School of Business
Marketing

Faculty Member Information

Biosketch

My name is Ethan Pancer and I am an Assistant Professor of Marketing at the Sobey School of Business at Saint Mary’s University. After working as a marketing analyst with IBM, Magna Automotive, and Rogers Communications, I wanted to learn more about the way people form impressions about products and brands as well as how consumers make decisions. I completed my Ph.D. in Management, concentrating in marketing, at Queen’s School of Business, where I also completed my B.Com. and M.Sc. in Management degrees. My research interests include consumer judgment formation and decision making, social and interpersonal influences on consumption, consumer identity, branding, and consumer well-being. My research has appeared in the Journal of Business Ethics,Journal of Advertising, Journal of Historical Research in Marketing, as well as national and international conferences. I have designed and taught courses on the Principles of Marketing, Consumer Behavior, Entrepreneurship, and am currently focused on teaching Marketing Strategy at the MBA and undergraduate level. I have also been recognized with national (SSHRC) and provincial (OGS) fellowships for my work.

Interests

Social and interpersonal influences on consumption, appearance-based judgments, social media efficacy, communicating new product innovations, and applications of machine learning

Education

Ph.D., Marketing, Queen’s School of Business, Queen’s University, 2013
M.S., Marketing, Queen’s School of Business, Queen’s University, 2008
B.Comm, Specialization in Marketing and Psychology, Queen’s School of Business, Queen’s University, 2007

Academic Work Experience

2013 - Present, Assistant Professor of Marketing, Sobey School of Business, Saint Mary’s University
2011 - 2013, Instructor, Marketing, Queen’s School of Business, Queen’s University

Membership

2009 - Present, Society for Consumer Psychology
2008 - Present, Association of Consumer Research

Honours

World’s Best Business Professors Under 40 Poets & Quants’ - 2017
MBA Professor of the Year Saint Mary's University - 2017
Faculty of Commerce Excellence in Teaching Award Saint Mary's University, Faculty of Commerce - 2017
Faculty of Commerce Excellence in Teaching Award Saint Mary's University, Faculty of Commerce - 2016
Faculty of Commerce Excellence in Teaching Award Saint Mary's University - 2014
AMA Sheth Foundation Doctoral Consortium Fellow AMA Sheth Foundation - 2012
Doctoral Fellowship Social Sciences and Humanities Research Council (SSHRC) - 2012
Ontario Graduate Scholarship Ontario Ministry of Training, Colleges and Universities - 2012
Dr. Shirley Taylor Memorial Fellowship Queen's University - 2012
Richard J. Hand Graduate Award in Management Queen's University - 2011
Richard J. Hand Graduate Award in Management Queen's University - 2010
The Monieson Centre Research Award Queen's University - 2010
Geoffrey H. Wood Ph.D. Scholarship Queen's University - 2009
Melville S. Hatch Memorial Fellowship Queen's University - 2009
Richard J. Hand Graduate Bursary Queen's University - 2009
D.I. McLeod Fellowship Queen's University - 2009
Geoffrey H. Wood M.Sc. in Management Award Queen's University - 2009
Queen’s School of Business Award Queen's University - 2007
Queen’s Graduate Award Queen's University - 2007
Queen’s Entrance Honours with Merit Queen's University - 2003

Scholarly Contributions

Book Chapters

Pancer Ethan, Ashworth Laurence, Pyle Martin. (2014). "The Role of Dominance in the Appeal of Violent Media Depictions", Advertising and Violence: Concepts and Perspectives, 121-134

Journal Articles

Pancer Ethan, McShane Lindsay, Noseworthy Theodore. "Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels", Journal of Business Ethics 143:1 (Spring - 2017), 159-177
Pancer Ethan, Poole Maxwell. "The popularity & virality of political social media: Hashtags, mentions, and links predict likes & retweets of 2016 U.S. presidential nominees’ tweets", Social Influence 11:4 (Winter - 2016), 259-270
O'Brien James, Pancer Ethan. "Complements to Student Evaluations of Instruction", The Workplace Review (Fall - 2014)
Pancer Ethan, Handelman Jay. "The Evolution of Consumer Well-Being", Journal of Historical Research in Marketing 4:1 (Spring - 2012), 177-189
Pancer Ethan, Ashworth Laurence, Pyle Martin. "The Role of Dominance in the Appeal of Violent Media Depictions", Journal of Advertising 39:4 (Spring - 2010), 121-134

Presentation

Pancer Ethan, Noseworthy Theodore, Blanchard Simon, Poole Maxwell. "Can a Computer Vision Algorithm Predict New Product Adoption?", European Association for Consumer Research Conference (Spring - 2018)
Taylor Nükhet, Noseworthy Theodore, Pancer Ethan. "Supersize my Chances: Promotional Lotteries Impact Product Size Choices", Southern Ontario Behavioral Decision Research Conference (Spring - 2018)
Taylor Nükhet, Noseworthy Theodore, Pancer Ethan. "Supersize my Chances: Promotional Lotteries Impact Product Size Choices", Administrative Sciences Association of Canada Conference (Spring - 2018)
Taylor Nükhet, Noseworthy Theodore, Pancer Ethan. "Supersize my Chances: Promotional Lotteries Impact Product Size Choices", Society for Consumer Psychology Conference (Spring - 2018)
Pancer Ethan, McShane Lindsay, Poole Maxwell. "Emoji and Brand Engagement on Social Media", Association for Consumer Research Conference (Spring - 2017)
Pancer Ethan, McShane Lindsay, Poole Maxwell. "Emoji and Brand Engagement on Social Media", American Marketing Association’s Summer Educators Conference (Spring - 2017)
McShane Lindsay, Pancer Ethan, Poole Maxwell. "Content Characteristics and B2B Social Media Brand Engagement: A Fluency Perspective", American Marketing Association’s Summer Educators Conference (Spring - 2017)
Pancer Ethan, McShane Lindsay, Poole Maxwell. "Emoji and Brand Engagement on Social Media", Administrative Science Association of Canada (Spring - 2017)
Pancer Ethan, Ashworth Laurence. "The role of product deservingness on schadenfreude after consumer misfortunes", Administrative Science Association of Canada (Spring - 2015)
Pancer Ethan, Pyle Martin, Ashworth Laurence. "Attraction and Repulsion to Violent Media: The Role of Justice and Empathy in the Appeal of Violent Media Depictions", Association for Consumer Research (Spring - 2014)
Pyle Martin, Pancer Ethan, Ashworth Laurence. "Is All Fair in War-Themed Video Games?", Association for Consumer Research (Spring - 2014)
Pancer Ethan, Ashworth Laurence. "Consumer Schadenfreude: Deservingness of Product Ownership Impacts Affect Following Another’s Product Failure", Academy of Marketing Science World Marketing Congress (Spring - 2014)
Pancer Ethan, McShane Lindsay. "It Ain’t Easy Being Green: The Unintended Effects of The Colour Green", Administrative Science Association of Canada (Spring - 2014)
Pancer Ethan, Pyle Martin, Ashworth Laurence. "Understanding the Appeal of Violent Media Depictions", Marketing and Consumer Studies Seminar Series (Spring - 2014)
Pancer Ethan, McShane Lindsay. "Gauging Greenwashing and Questioning Quality: The Unintended Effects of Environmental Claims on Perceptions of Product Effectiveness", Society for Consumer Psychology (Spring - 2013)
Pancer Ethan, Ashworth Laurence. "Poseurs: Understanding When Product Use is Perceived as Impression Management", Society for Consumer Psychology (Spring - 2013)
Pancer Ethan, Ashworth Laurence. "Consumer Schadenfreude: Perceived Deservingness Impacts Attitudes Regarding Another’s Product Failure", Society for Consumer (Spring - 2013)
Pancer Ethan, O’Brien James. "Complements to Student Evaluations of Instruction", Atlantic Schools of Business Conference (Spring - 2013)
Pancer Ethan, Ashworth Laurence. "Poseurs: Understanding When Product Use is Perceived as Impression Management", Association for Consumer Research (Spring - 2011)
Ashworth Laurence, Pancer Ethan, Pyle Martin. "Buying Violence: Understanding the Appeal of Violence in Popular Media", Association for Consumer Research (Spring - 2011)
Pyle Martin, Dacin Peter, Pancer Ethan. "Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context", Association for Consumer Research (Spring - 2010)
Ashworth Laurence, Pancer Ethan, Pyle Martin. "Dominance and the Appeal of Violent Media", Association in Consumer Research – Europe (Spring - 2010)
Pancer Ethan, Pyle Martin, Ashworth Laurence. "I Came, I Saw, I Conquered: The Role of the Dominance in the Appeal of Violent Media", Consumer Behavior Winter Research Camp (Spring - 2010)
Pancer Ethan, Ashworth Laurence. "Getting What They Deserve: The Role of Fairness in Schadenfreude from Another’s Product Failure", Association for Consumer Research – Asia-Pacific (Spring - 2009)
Pancer Ethan, Johnson Allison. "The Effect of Authenticity and Fit with Company Abilities on Consumer Reactions to Corporate Social Responsibility Initiatives", Society for Consumer Psychology (Spring - 2009)
Pancer Ethan, Ashworth Laurence. "The Effect of Fairness and Psychological Closeness on Schadenfreude in a Consumption Context", Society for Consumer Psychology (Spring - 2009)

Conference Proceedings

Pancer Ethan. "What is consumer well-being?: An historical analysis", 14th Biennial Conference on Historical Analysis and Research in Marketing (2009 - 2009)

Other Publications

Pancer Ethan, Gulliver Kyle, MacLeod Morris. "Uber Elevate: The Case for Flying Cars"
Ivey Publishing (Spring - 2018)
Pancer Ethan, Ferguson Anna, Poole Maxwell. "East Coast Lifestyle: Expanding a Regional Apparel Brand"
Ivey Publishing (Spring - 2017)
Wiechert Spencer, Pancer Ethan. "Newstar Marine & Scooter: Growing a Family Business"
Ivey Publishing (Spring - 2017)
McKee Margaret, Pancer Ethan, Hervieux Chantal. "Hope Blooms: Marketing a Social Enterprise after Dragon’s Den"
Ivey Publishing (Spring - 2016)

Service: Institutional Committees

Saint Mary’s University Senate – Academic Planning Subcommittee, 2015/03 - 2017/01 (Member)
Sobey MBA Program Council and Redesign Committee, 2014/03 - 2016/01 (Member)
Sobey Websteering Committee, 2014/03 - 2017/01 (Member)
Sobey Executive MBA Program Nominating Committee, 2013/03 - 2013/03 (Member)
Sobey Research Advancement Committee, 2013/03 - 2014/03 (Member)

Service: Professional or Disciplinary

Reviewer, Society for Teaching and Learning in Higher Education 2017/01 - Present
Reviewer, World Marketing Congress 2017/01 - Present
Reviewer, Canadian Journal of Administrative Science 2017/01 - Present
Reviewer, Industrial Marketing Management 2017/01 - Present
Reviewer, Canadian Journal of Behavioural Science 2017/01 - Present
Team Coach, Sobey School of Business 2016/03 - 2017/01
Team Coach, Sobey School of Business 2016/03 - 2017/01
Team Coach, Sobey School of Business 2016/03 - 2017/01
Invited Guest and Speaker, ACR Doctoral Symposium 2016/03 - 2017/01
Invited Guest, Halifax Chamber of Commerce Distinguished Speaker Series 2016/03 - 2017/01
Case Competition Coordinator, Sobey School of Business 2015/03 - Present
Judge, David Sobey Retail Case Competition + Retail Concept Competition, Saint Mary's University 2014/03 - 2017/01
Guest Speaker, Sobey School of Business 2014/03 - 2014/03
Reviewer, Journal of Consumer Affairs 2013/03 - Present
Workshop Leader, Sobey School of Business 2013/03 - 2017/01
Reviewer, Academy of Marketing Science World Marketing Congress 2012/03 - 2012/03
Reviewer, Administrative Science Association of Canada 2012/03 - Present
Reviewer, Journal of Advertising 2011/03 - Present
Reviewer, Association for Consumer Research N. America Conference 2010/03 - 2013/03
Reviewer, Association for Consumer Research Asia-Pacific Conference 2010/03 - 2010/03
Reviewer, Society for Consumer Psychology 2010/03 - Present
Reviewer, Academy of Marketing Science 2009/03 - Present
Reviewer, Society for Consumer Psychology 2008/03 - 2011/03