Chankon Kim

Full Professor
Sobey School of Business

Faculty Member Information


Chankon Kim received his Ph.D. in marketing from Indiana University, Bloomington. Before coming to Saint Mary’s 1997, he was on the faculty at Concordia University in Montreal. He has also taught or given lectures at the University of Los Andes in Colombia, the University of the West Indies in Trinidad, Tianjin University in China, and Hanyang University in South Korea. His teaching and research interests are in the area of consumer behaviour. His work has appeared in many marketing and psychology journals including Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, European Journal of Marketing, Health Services Research, Journal of Economic Psychology, Journal of Strategic Marketing, Canadian Journal of Administrative Sciences, Psychology & Marketing, Journal of Cross-Cultural Psychology, International Journal of Intercultural Relations, and others. Most of the research conducted by Chankon and his team mates has been financially supported by the Social Sciences and Humanities Research Council (SSHRC) and Fonds pour la Formation de Chercheurs et l’Aide à la Recherche (FCAR).


Consumer socialization, Family decision making, Cultural influences on consumer behavior, Services marketing, Measurement issues in marketing research.

Scholarly Contributions

Book Chapters

Hui Michael, Laroche Michel, Kim Chankon. (2006). "Consumption as a Function of Ethnic Identification and Acculturation", Marketing and Multicultural Diversity, 53-72
Laroche Michel, Yang Zhiyong, Kim Chankon, Chan Claudia. (2006). "A Family Level Measure of Acculturation for Chinese Immigrants", Marketing and Multicultural Diversity, 154-166

Journal Articles

Lee Hanjoon, Kim Chankon. "Perceptions of Marketing Managers and Researchers on Factors Affecting the Evaluation of the Quality of Survey Research", Journal of Strategic Marketing 2 (Spring - 1994), 1-9
Hui M., Joy A., Kim Chankon, Laroche M.. "Equivalence of Lifestyle Dimensions across Four Major Subcultures in Canada", Journal of International Consumer Marketing 5:3 (Spring - 1993), 15-35
Lee H., Kim Chankon, Miller J.. "The Relative Effects of Price, Warranty, and Country of Origin on Product Evaluations", Journal of Global Marketing 6:1/2 (Spring - 1992), 55-80
Joy A., Kim C., Laroche M.. "An Examination of Ethnicity as a Factor Influencing the Use of Financial Services", International Journal of Bank Marketing 6:4 (Winter - 1991), 10-16
Kim C., Laroche M., Lee B.. "A Taxanomy of French and English Canadians Based on Communication Patterns", Canadian Journal of Administrative Sciences 6:2 (Summer - 1990), 1-11
Kim Chankon. "Working Wives' Time Saving Tendencies", Journal of Economic Psychology 10:3 (Fall - 1989), 391-409
Kim C., Laroche M., Lee B.. "Development of an Index of Ethnicity Based on Communication Patterns among English and French Canadians", Journal of International Consumer Marketing 2:2 (Summer - 1989), 43-60
Kim C., Khoury M.. "Task Complexity and Contingent Information Processing: IN the Case of Couple's Decision Making", Journal of the Academy of Marketing Science 15:3 (Fall - 1987), 32-43