Current Students
 
Business Development Centre
   
   

    Overview
    Small Business Essentials is an interactive business management workshop designed to provide business

    owners and managers with the essential skills to maxamize the  performance, efficiency and profitability of

    their  business. Material  covered  is  designed  to  provide entrepreneurs and growing  businesses with the

    necessary  tools and skills immediately applicable to their business.The workshop, led  by facilitators from

    the  Saint  Mary's  Business  Development   Centre,  teaches  proven  methods  in  the  areas of Marketing

    Finance, Business Operations, Management, and Strategy and Innovation.


     


Schedule
 Sessions run from 9:00am - 3:00pm with lunch and two short breaks in the morning and afternoon.

Continental breakfast and lunch is provided.

 


 Sessions Breakdown


Day 1: Marketing and Promotion

Friday, February 17, 2012

  • Marketing Smart - on a shoestring budget
  • Promotion - promote your product to get the highest return for your money
  • Sales - an introduction to the importance of sales in your organization
  • Networking - the importance and benefits
  • Marketing Strategy
    Read Full Summary

 

Day 2: Entrepreneurial Finance

Saturday, February 18, 2012

  • How to manage your money
  • Pricing products
  • Sales and promotion
  • Increases/decreases in supply and demand
    Read Full Summary

 

Day 3: Business Operations

Friday, February 24, 2012

  • Organizational Structure
  • Business Ownership
  • Organizational Life Cycle
  • Organizational Change
  • Staffing
  • Operational Risks
  • Joint Ventures and Strategic Alliances
    Read Full Summary

 

Day 4: Management

Saturday, February 25, 2012

  • Coaching and Feedback
  • Evaluations
  • Performance Measurements and Expectations
  • Planning, Goal Setting and Objectives
  • Effective Communication
    Read Full Summary

 

Day 5: Strategy & Innovation

Friday, March 2, 2012

  • Strategic Planning
  • Change Management
  • Risk Mitigation
  • Crisis Management
  • Global Business Strategy
  • Comeptition and Competitive Advantage
  • Implementing Innovation Thought
    Read Full Summary


Cost
 $99.95 per workshop
Complete 5 day package $399.95

(Registration and full payment is

required. Prices are per participant.

Taxes not included)

Location:
Workshops will be held at
Saint Mary's University, in Room

#171, Loyola Academic Complex,
903 Robie St.

Campus Map: Click Here

Please contact us at:
 phone: 429-2992
e-mail: sbe@smu.ca
web: www.smu.ca/SBE






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