Media Release - For Immediate Release

January 28 2010

Trumped Competion Off and Running

The 2010 Trumped Competition got off to a great start last night (Jan. 27) as over one hundred of Nova Scotia's brightest young entrepreneurial minds packed the Scotiabank Theatre to learn about the ever-expanding competition pitting post-secondary students from around the province against one another in a series of three grueling tasks.

Speakers from Egg Films and the Canadian Cancer Society provided inspiration as participating teams of students eager to get started gathered to hear what they would be tasked with completing over the next three weeks.

The students will certainly be busy - the first task challenges teams to craft a storyboard from scratch for the Canadian Cancer Society's new "Join The Fight" ad campaign, in addition to raising awareness through a grassroots fundraising initiative.

The Trumped Competition’s slogan this year is "Real. Big. Challenges." Fitting, as these students hope to match then surpass last year’s astounding total of $62,000 raised for cancer research in the first task. Real big challenges, all right. Judging by last night’s reaction, these students are ready.

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For More Information:

Steve Proctor
External Affairs
Saint Mary's University
(902) 420.5513
E-mail: steve.proctor@smu.ca
www.smu.ca

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