Media Release

For Immediate Release

October 13, 2006

VP of Marketing at Sportsdirect will speak at SMU

At the height of the dot-com boom, Paul Lavers, a 23-year old Saint Mary’s University student founded SportsDirect with friend, Joe MacDonald.

Today, Halifax-based SportsDirect is a world leader of online sports stats with over $16 million in sales. The company was recently named the Number One Small Business to Work for in Canada by the Globe and Mail Small Business Magazine.

Rob Begg, VP of Marketing at SportsDirect, will be speaking on Internet Marketing this Monday night (Oct. 16) at 8:00pm in Loyola 177 for the Marketing Society.

Rob leads the marketing, public relations, and new product development for the Halifax-based company, recently named the top small business to work for in Canada. As an expert on interactive and online marketing, Rob has spoken at conferences and seminars on four continents.

Saint Mary's University is known for its community outreach projects, both in Canada and around the world. Saint Mary's, founded in 1802, is home to one of Canada's leading business schools, a Science Faculty widely known for its cutting-edge research, a comprehensive and innovative Arts Faculty and a vibrant Faculty of Graduate Studies and Research.

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For More Information:

Paul Fitzgerald
Public Affairs Officer
Saint Mary's University, Public Affairs
(902) 420.5514
E-mail: paul.fitzgerald@smu.ca
www.smu.ca