Entrepreneurship Centre


Coaching and Consulting

Our team of experienced business coaches have worked with hundreds of businesses across Atlantic Canada to help make their businesses better. Besides working with businesses, our coaches are faculty in the Sobey School of Business, have received training from some of the top entrepreneurship organizations in the world and all have masters degrees in relevant fields. We apply that mix of academic theory and practical implementation to all of our projects.

We specialize in the following areas, but can work with you on almost any issue:

  • Customer research and validation
  • Market research
  • Opportunity identification
  • Product design and development
  • Human resource system improvement
  • Strategy development and implementation
  • Marketing strategy
  • Social media strategy and data analysis
  • Policy research and stakeholder engagement


We have worked with start-ups, small- and medium-sized businesses, along with municipal, provincial and federal governments. We also specialize in working with growth businesses.

To find out more about our services, visit https://ssbdccoaching.com.

To talk to one of our coaches, email us at ssbdccoaching@smu.ca or call Matt MacPhee at 902.491.6502