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Top 40 Under 40 - Poets & Quants Recognizes Dr. Ethan Pancer

Date Published: March 27, 2017

Dr. Ethan Pancer, P&Q Top 40 Under 40Since he joined the Sobey School of Business Marketing Department in 2013, Dr. Ethan Pancer has been active producing relevant research and has coached several winning teams for competitions while maintaining a regular teaching load. Now, thanks to a student nomination, Poets & Quants has named Dr. Pancer to their Top 40 Most Outstanding MBA Professors Under 40. Check out his profile to learn about the infamous Chicken Suit Dance

“His intense passion for the subject and thirst for knowledge is inspirational and he is the reason I am pursuing marketing as a career,” explains one student. “His teaching style pushed us to research with extreme scrutiny, ensuring that the details were correct and all the bases were covered. Evidence-based marketing was the bottom-line and he left us with excellent skills and habits to carry forward into industry.”

His profile includes citations by students, like the above, for his engaging classroom style and rigorous analytical approach to marketing. His influence is notable in the MBA competition teams he has assisted, including Brendan Melchin and Abhishek Barthawal, last year's top 10 finishers in Canada's Next Top Ad Exec. He also coached the team that recently took first place in the national East Meets West Leadership competition, and the team of three who competed in the Ben Graham Centre's International Stock Picking competition (that team progresses to the top 3 finals from a tough field of international school teams, including Carnegie Mellon, Cornell and USC.)

Dr. Pancer, 32, has been producing impactful research for the David Sobey Centre as well as his own published research, including a social media analysis on Trump's tweets (with co-author, student Max Poole) recently featured in the Globe & Mail. Topics he has examined range from violent imagery in video games to social media effectiveness to the colour green and eco-labelling.

Dr. Pancer has been recognized locally for his teaching by the MBA Society and also at the recent Charter Day Awards, where he was named Commerce Professor of the Year.

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