Executive Education Course

Co-operative Management Practices to Strengthen Identity, Loyalty and Overall Business Performance

An interactive professional development opportunity focused on leading thinking in co-operative management coupled with tangible examples of how to translate knowledge into action. We encourage senior managers, CEOs and board members to join us for this learning and networking event.

Dates and Locations:

March 1-3, 2017 (Guelph, Canada) - hosted by The Co-operators

May 17-19, 2017 (Manchester, UK) - in partnership with the Co-operative College and Sheffield Hallam University and hosted by the Co-operative Group

TBD Summer 2017 (Vancouver, Canada) - hosted by Vancity Credit Union

Cost*:$1,500 CDN for Guelph and Vancouver locations; £1200 for Manchester location

Executive Education Registration Form

*Continental breakfast, health breaks and lunches are included. Some course fee subsidies are available on the basis of financial need.

Each Course is unique. The following three day overview is based on the 2015 and 2016 course approach. More specific course details will be availalbe closer to the course dates.

Day 1: A co-operative paradigm grounded in strategy, identity and loyalty

Introduction of a model that captures the uniqueness of co-operative organizations, building on the dual nature of a member’s usership and ownership. Issues related to core values and their purpose, the co-operative business model, and associative practices will be addressed leading to discussion of a co-operative equilibrium. Focus will be placed on the evolution of cooperatives and identifying reasons for identity crises along with introduction of strategies to avoid it. Cases of cooperatives and specifically those of cooperatives ending in demutualization will be discussed.

Day 2: Competitive advantage using the co-operative model

Discover how to deliver competitive advantage based on the co-operative values and principles, a central idea in the new co-operative paradigm theory. We will focus on key challenges faced by organizations such as customer loyalty and the inherent advantages of the cooperative model. Building on emerging concepts in the field of management, the foundations of the NCP are to be explored and key ideas such as psychological ownership and the co-creation of value are to be introduced and explored. We will examine case studies and deep dive into implementation success stories such as the customer orientation strategy.

A complimentary group dinner will be hosted at a local restaurant for all course participants.

Day 3: Co-operative economic trends and the local-to-global context

Reflecting on Jeremy Riffkin’s ideas about new technologies, new energy sources and the emerging lateral power, we will discuss the role of co-operatives in the zero marginal cost economy. Particular attention will be placed on the relevance of the cooperative and collaborative governance model and participants will be invited to discuss these new trends. Examples of cooperatives using key metrics to measure their added value for key stakeholders are also to be discussed, such as the concept of a balanced scorecard.

Course Facilitators: Daniel Côté (primary), Karen Miner, and experts from partner organizations (as applicable).

Executives in Residence: Throughout the course, guest presenters will provide additional diversity into the course content to complement the expertise of the course instructors and participants.


For more information contact Erin Hancock cme@smu.ca