Marketing

Marketing deals with how products are created, developed and sold, but ultimately, it’s about managing relationships — with clients, customers, shareholders, partners and others. Through the study of marketing, you’ll sharpen your public speaking, organizational, critical thinking and teamwork skills. You’ll also build communications skills and an awareness of the importance of ethics and social responsibility.


View requirements for major

Marketing Department


Why study Marketing at Saint Mary’s?

While taking the Bachelor of Commerce degree at the Sobey School of Business, you’ll focus on researching markets, advertising products, consumer behaviour, and working with the public. Courses in retailing, sales, distribution management, advertising and promotion marketing are also offered.


Hands on learning

Marketing students have participated in the Trumped competition, won the university’s Small Business Development competition, participated in co-op job placements, took part in international exchanges for course credit in Grenoble, France, Hong Kong, Sweden, and the Netherlands, and were awarded the prestigious Homburg Mobility Award for international exchange.

Sample courses offered:

  • Introduction to Marketing
  • Consumer Behaviour
  • Marketing Research
  • International Business Management
  • Retail Management
  • Marketing Policy
  • Brand Management

Career opportunities:

  • Product/brand manager
  • Marketing research analyst
  • Promotions and sales reps
  • Advertising manager
  • Customer service manager
  • E-marketing assistant/manager
  • Marketing assistant/manager

What our students are saying:

“I studied from September to December 2010 at Grenoble Ecole de Management in Grenoble, France, in the heart of the Alps. I was able to earn transfer credits that helped fill the requirements for graduation. The experience in France was an amazing attribute to my studies at Saint Mary’s, as it helped me to look at business from a different angle and to work with a diverse set of students from countries around the world!”

Max Rose, B. Comm.


View Marketing course descriptions (page 229)


Requirements for Major

In addition to all other requirements for the major, a minimum GPA of 2.2 is required in all Maketing courses taken at the 2000 level or above (i.e. MKTG 2270 and the 3rd and 4th year courses (as indicated below by *).

Year 3

  • FINA 2360 Business Finance I
  • FINA 3361 Business Finance II
  • MGMT 3480 Ethical Responsibilities of Organizations
  • *MKTG 3376 Consumer Behaviour
  • *MKTG 3378 Marketing Research
  • *MKTG 3379 Marketing Management
  • Nine (9) credit hours in non-Commerce electives
  • Three (3) credit hours in free electives

Year 4

  • MGMT 4489 Strategic Management
  • *MKTG 4479 Marketing Policy
  • *Six (6) credit hours in Marketing electives
  • Six (6) credit hours in non-Commerce electives
  • Twelve (12) credit hours free electives

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