Daniel Wadden, Ph.D.

Assistant Professor
Marketing


T (902) 496-8183
F (902) 420-5112

Sobey Building 147
danny.wadden@smu.ca

A native Haligonian, Danny earned a BA from Saint Mary's University, a BBA (Honours) from the University of Windsor, and a MBA from the University of South Carolina. In 2004, he completed a Ph.D. in Marketing from the University of South Carolina with a cognate in Psychology. While at USC, Danny was a University of South Carolina Graduate Fellow and a 2002 AMA-Sheth Foundation Doctoral Consortium Fellow. He joined the Department of Marketing at Saint Mary's University in 2004.

RESEARCH

  • Consumer decision-making
  • Emotional reactions to service failure and recovery
  • Customer complaint behavior

RESUME

 

COURSES

  • MKT 270 Introduction to Marketing