Executive & Professional Development

NEW      Social Media Business Basics

This two day seminar is an introduction to social media and how to use it to manage and enhance your business. The popularity and use of the Internet has played a fundamental role in the growth of social media tools and, as a result, has introduced important new platforms on which effective communication and marketing strategies are now built. Understanding social media tools and how they can be used to enhance and support business goals is an important step for any forward-thinking business.

Social media is an increasingly popular method of generating messages, advertising products and services, communicating upcoming events, and building a brand. With so many social media options to choose from, it’s important for businesses to understand which applications are right for them. This workshop is intended as an introduction to social media applications. It will take a practical and applicable approach to introducing you to the value of four specific platforms.

Each of these applications, their individual use, and how they differ from traditional approaches to communication and marketing will be explored. The course will provide participants the ability to make strategic decisions about which applications to use and, if appropriate, how to phase in additional applications over time. Ultimately, you will learn the basics of these four tools, why social media is important to your bottom line and how to decide which tools are right for your business. Participants can also choose to have further one-on-one coaching with each of the instructors, see below for details.

2 - DAY SEMINAR, 9:00 am to 4:30 pm

Saint Mary's at the World Trade Centre, 8th Floor, 1800 Argyle Street
Register by September 30, 2012             Fee: $735 + HST
Register after September 30, 2012         Fee: $755 + HST
Dates:
Please register by:
June 11 – 12, 2012
May 24, 2012
October 31 - November 1, 2012
  
June 10 - 11, 2013
  

FACILITATOR: Clare O'Connor and Debi Peverill

COACHING OPTION:  $400 + HST

Two hours of one-on-one coaching comprising of one hour with each instructor. The time and location of the coaching sessions will be determined by you and the instructors.

 

PROGRAM CONTENT

Social media: What is it and why is it important?

• an introduction

• how it can benefit business marketing and communication

Social media platforms: What are they?

The basics of four commonly used platforms

• Youtube

• Facebook

• Twitter

• LinkedIn

Social media is here to stay

• communicating in a digital age

• learn how to incorporate social media with traditional media practices

Managing your image in a digital age

• learn about tools used to monitor what’s being said about your business or product online

• how to use social media to gather information about competitors

Goal setting

• how to integrate business goals with social media goals

Governance

• learn how to maximize the benefits of social media for business purposes

• how to minimize interruptions to workflow and productivity

Best practices

• learn about commonly used and current social media marketing practices


WHAT YOU WILL LEARN

  • A better understanding of social media
  • An understanding of social media tools and how they will enhance your business
  • Practical tips and suggestions for using these tools to support your bottom line
  • An understanding of how to evaluate social media applications
  • How to manage communication issues using social media
  • The ability to identify key messages appropriate for an online audience
  • How to develop policies to govern the use of social media within your business environment
  • How to measure the ROI from your social media efforts
  • An understanding of the key metrics in measuring your social media impact

 

WHO SHOULD ATTEND?

You will benefit from this seminar if you:

  • work for or own a small business and want to learn the basics of social media
  • want to learn how social media is directly applicable to your needs
  • are interested in launching a social media campaign

 


This page last modified Monday, 16-Apr-2012 11:07:41 ADT